We are a full-service marketing company that takes an our proprietary process of Brand Building, Licensing, Retail and Business Development using new and traditional marketing methods and delivering smarter results through technology. We call this process the “PLAYER” process.
We believe that a strong brand identity is at the heart of lasting success. From creating your brand’s voice and values to designing visuals that make a memorable impact, we craft brands that truly connect with audiences. Our team understands the power of emotional resonance, and we build every aspect of your brand to foster trust, loyalty, and engagement. By creating a unified and compelling identity, we help your brand make a powerful and enduring mark in the marketplace.
The digital landscape offers immense potential, and we’re here to help you harness it fully. From social media to search engine marketing, our digital media planning and implementation are tailored to meet your brand’s unique needs. We ensure your presence across platforms is cohesive, compelling, and conversion-focused. By blending creative storytelling with smart data insights, we reach and engage audiences effectively, making your brand a prominent player in the digital space.
Licensing can unlock new avenues of growth, and we’re dedicated to identifying opportunities that suit your brand’s values and objectives. Our team explores partnerships that bring increased visibility and diversified revenue streams while maintaining your brand’s integrity. Whether through product licenses or content partnerships, we ensure that each opportunity aligns with your identity, expanding your brand’s reach while deepening its connection with customers across various platforms.
Great merchandising goes beyond products—it’s about creating meaningful connections with your audience. We develop merchandising strategies that reflect your brand’s personality, designing and sourcing custom products that resonate with your customers. Our approach to merchandising enhances brand loyalty, providing tangible, memorable experiences that keep customers engaged and invested in your brand. e create merchandising programs that not only appeals visually but also reinforces your brand’s message and values.
Our sales strategies are driven by in-depth market analysis and customer insights, allowing us to identify high-potential opportunities and execute plans that convert leads into loyal customers. By blending personalized approaches with strategic sales techniques, we drive growth and maximize revenue. Our team focuses on fostering genuine relationships and delivering value, ensuring your brand achieves sustainable success and stands out as a trusted choice in the market.
We view business development as a crucial element of your brand’s growth journey. By identifying and nurturing strategic partnerships and exploring new market opportunities, we help your business unlock its full potential. Our holistic approach combines creative thinking with practical strategies, developing initiatives that align with your goals and drive long-term success. We’re dedicated to empowering your brand to reach new heights and thrive in an ever-evolving landscape.
Our promotional strategies are crafted to spark interest and drive action, elevating brand awareness and building a loyal customer base. Through innovative campaigns that leverage the latest industry trends, we engage your target audience in ways that resonate and create excitement. Whether through product launches, events, or online campaigns, our promotions are designed to capture attention, foster engagement, and convert interest into long-term brand loyalty.
Effective management is essential for the smooth execution of any marketing strategy. Our team provides hands-on support at every stage, from planning and oversight to campaign adjustments and performance analysis. We ensure that your brand’s marketing efforts are cohesive, consistent, and geared toward maximum impact. By handling the details, we allow you to focus on your core operations while we keep your brand moving forward and achieving its goals.
We specialize in helping you introduce and establish your products in the retail market. Acting as matchmakers, we connect your brand with the most suitable retailers to ensure maximum exposure and sales potential. But our support doesn’t stop at product placement – we provide end-to-end management, handling every aspect of the retail relationship. From account management to in-depth data analytics, our dedicated team ensures your product thrives in the competitive retail landscape. Our goal is to streamline your retail operations and optimize performance, making your success our priority.
Marketing Immersion – Your go-to digital marketing partner for innovative strategies and measurable results. We specialize in SEO, social media, and content marketing to elevate your brand.
CEO Marketing Immersion
Janice Varney-Hamlin currently serves as CEO for Marketing Immersion and worked for Fortune 100 companies Mattel, Warner Bros., Viacom Entertainment and Disney. and Executive Vice President for Varney Consulting. Her scope of expertise spans the entertainment, consumer products and retail industries. As a consultant and as an executive, Janice has spearheaded the strategic planning and growth of some of the most well-known companies in the world. These companies’ brands, revenues and profits have been enhanced by her ability to conceive and implement winning marketing, business development and sales strategies. She has received many awards for her accomplishment including Vendor of the Year, Toys R Us., Vendor of the Year from Walmart and Target and Promotion of the Year from the International Licensing Organization of her work on Batman. She served on the Challenge Board at Chapman University and has been an adjunct professor through undergraduate and graduate participation through the School of Entrepreneurship and adjunct Professor at CSUF.
Janice has served Fortune 500 and small startup businesses and non-profits like United Way, Kids at Risk, SPCA, SMILE, Love Lab, Middle School Moguls, Well Told Entertainment, PoundWishes and Momco by providing on-going educational and consulting services to these organizations. One of the programs that she is proudest of is a business targeted program – “Get Your GED” which allowed employees to “Get their GED” while at work; this required a major collaboration with business, community, state political leadership and local educational institutions in the state of Virginia. She served as school board member at Carlisle School, taught Licensing 101 at Disney, worked with the State of Virginia and the SBA to teach weekly classes to small businesses as an integral part of the start up community.
Janice has been honored by being featured on the cover of the Wall Street Journal, and was identified as “One of the movers and shakers of the year in the home furnishings industry” by HFN, featured in Retail Merchandiser, Kid Screen and Licensing International. She has appeared in Time Magazine, USA Today, People, Eye on Business, Good Morning America and NPR. She holds several advertising patents designed to enhance the quality of marketing while creating both media and creative efficiencies for franchising and licensing organizations.
Ms. Varney-Hamlin holds 2 Masters Degrees: an MBA from CSULA, Master’s Certification in Internet Marketing and Analytics from the University of San Francisco.
