Shark Tank

Shark Tank

Shark Tank

GOALS

Increase Tune In for the ABC Shark Tank show during shows 6th season premiere
Establish Sharks as the Start Up experts
Increase brand revenues
Enhance fan engagement
Launch a program to increase viewership of males 18 -24

TACTICS

Implement an edutainment and licensing program for young and startup entrepreneurs through publishing, promotion and collaboration
Use a revenue share model to generate long-term profits
Leverage the reach and personal of the Sharks to increase engagement
Support these efforts with in show integrations, cross brand collaborations and over 60 entertainment and media touch points including CRM,
Social, Print, Internet, Cross Brand and Retail Promotions and on air advertising. – Shark Tank and Phineas and Ferb

OUTCOMES

Largest Premiere ratings in the show’s history
Shark Tank book which was #1 on Amazon, NY Times Best Seller List and LA Times Best Selller
Created the first cross company collaboration and integration with Phineas and Ferbs’ Dr. Doof – to attract 18 – 24 males to Shark Tank
Dr. Doof Video and Shark Tank.
Launched Audible and Amazon promotion reaching over 25 million consumers with tune in to the show
Increased viewership of males 18 – 24 by over 60%

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Janice Varney-Hamlin currently serves as CEO for Marketing Immersion and worked for Fortune 100 companies Mattel, Warner Bros., Viacom Entertainment and Disney. and Executive Vice President for Varney Consulting. Her scope of expertise spans the entertainment, consumer products and retail industries. As a consultant and as an executive, Janice has spearheaded the strategic planning and growth of some of the most well-known companies in the world. These companies’ brands, revenues and profits have been enhanced by her ability to conceive and implement winning marketing, business development and sales strategies. She has received many awards for her accomplishment including Vendor of the Year, Toys R Us., Vendor of the Year from Walmart and Target and Promotion of the Year from the International Licensing Organization of her work on Batman. She served on the Challenge Board at Chapman University and has been an adjunct professor through undergraduate and graduate participation through the School of Entrepreneurship and adjunct Professor at CSUF.

Janice has served Fortune 500 and small startup businesses and non-profits like United Way, Kids at Risk, SPCA, SMILE, Love Lab, Middle School Moguls, Well Told Entertainment, PoundWishes and Momco by providing on-going educational and consulting services to these organizations. One of the programs that she is proudest of is a business targeted program – “Get Your GED” which allowed employees to “Get their GED” while at work; this required a major collaboration with business, community, state political leadership and local educational institutions in the state of Virginia. She served as school board member at Carlisle School, taught Licensing 101 at Disney, worked with the State of Virginia and the SBA to teach weekly classes to small businesses as an integral part of the start up community.

Janice has been honored by being featured on the cover of the Wall Street Journal, and was identified as “One of the movers and shakers of the year in the home furnishings industry” by HFN, featured in Retail Merchandiser, Kid Screen and Licensing International. She has appeared in Time Magazine, USA Today, People, Eye on Business, Good Morning America and NPR. She holds several advertising patents designed to enhance the quality of marketing while creating both media and creative efficiencies for franchising and licensing organizations.

Ms. Varney-Hamlin holds 2 Masters Degrees: an MBA from CSULA, Master’s Certification in Internet Marketing and Analytics from the University of San Francisco.