Introducing MINDY, Marketing Immersion’s NewRetail Development Team created for You. Let’s face it, retail has changed! And it will continue to do so. Driven by what I like to call ITCV. Innovation, Technology, Traffic and Convenience. Innovation is where creativity meets merchandising and processes. It includes forward thinking and out-of-the-box ideas that drive a never-ending cycle of improvement. Tech is where the winners and losers part ways. By evolving with and even driving technology we ride the wave of the future of our business.
raffic is what converts and drives sales. Without Traffic, we are nothing in retail. And of course, Convenience because it is what we all want…it represents ease in processes. Convenience also implies value. Convenience gives us back our most valuable commodity…time. Value, the relationship between price and quality, whether it be service or products. Retail is a day to day business that challenges our adaptability. Let us help you manage this part of your business. Our years of experience in retail strategy, product management, sales, retail technology, marketing and merchandising are just an email or phone call away.
At Marketing Immersion, we believe that every successful business journey starts with a clear vision of the desired outcome. By “starting with the end in mind,” we set a strategic course that guides our clients through each stage of growth, from initial planning to execution, ensuring a cohesive and impactful retail strategy. Our approach is designed to not only manage but also amplify your business success at retail, blending strategy with actionable steps for sustainable growth.
We understand the vital role of relationships, the transformative power of technology, and the importance of a seamless customer experience in today’s market. That’s why we created MINDY—a pioneering retail sales rep company built on these principles. MINDY is more than a sales solution; it’s an ally that grasps how technology, merchandising, and exceptional service converge to create lasting success.
We’re here to help! Whether you have questions, need more information, or want to discuss how we can work together, we’d love to hear from you. Reach out to us through the form below, or feel free to connect with us directly via email or phone. Our team is ready to assist you and provide the support you need. Let’s start a conversation!
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CEO Marketing Immersion
Janice Varney-Hamlin currently serves as CEO for Marketing Immersion and Executive Vice President for Varney Consulting. Her scope of expertise spans the entertainment, consumer products and retail industries.As a consultant and as an executive, Janice has spearheaded the strategic planning and growth of some of the most well-known companies in the world. These companies’ brands, revenues and profits have been enhanced by her ability to conceive and implement winning marketing, business development and sales strategies.
Janice has served Fortune 500 and small startup businesses and non-profits like United Way, Kids at Risk, SPCA, SMILE, Love Lab, Middle School Moguls, Well Told Entertainment, PoundWishes and Momco by providing on-going educational and consulting services to these organizations. One of the programs that she is proudest of is a business targeted program – “Get Your GED” which allowed employees to “Get their GED” while at work; this required a major collaboration with business, community, state political leadership and local educational institutions in the state of Virginia. She served as school board member at Carlisle School, taught Licensing 101 at Disney, worked with the State of Virginia and the SBA to teach weekly classes to small businesses as an integral part of the start up community. She currently serves on the Challenge Board at Chapman University and has been an adjunct teacher through undergraduate and graduate participation in class and mentorship on several startups.
Janice has been honored by being featured on the cover of the Wall Street Journal, and was granted the title “one of the movers and shakers of the year” by HFN. She has appeared in Time Magazine, USA Today, People, Eye on Busness on Good Morning America and NPR. She holds several advertising patents designed to enhance the quality of marketing while creating both media and creative efficiencies for franchising and licensing organizations.
Janice has been honored by being featured on the cover of the Wall Street Journal, and was granted the title “one of the movers and shakers of the year” by HFN. She has appeared in Time Magazine, USA Today, People, Eye on Busness on Good Morning America and NPR. She holds several advertising patents designed to enhance the quality of marketing while creating both media and creative efficiencies for franchising and licensing organizations.
Janice holds a Master’s Degree in Business Administration and a Master’s Certification in Internet Marketing and Analytics and is a Advisor to OSEA, and a member of ArchAngels, Private Capital Network, and Tech Coast Angels. She holds board positions on MomCo, Well Told Entertainment, PoundWishes, and Shepherd Growth Partners, a Venture Capital and Private Equity Group and serves on the Challenge Board at Chapman University.
