Mighty Little Bheem Launches Toys!

Mighty Little Bheem Launches Toys!

Mighty Little Bheem Plush.
Mighty Little Bheem Plush from GBN now available at Amazon.com and Walmart.com.

Mighty Little Bheem, the 3D, animated, series created by Green Gold Animation, was the first animated television series to launch worldwide in 190 countries simultaneously from Netflix. The show has since propelled to international fame as the one of the most popular Netflix Original series. Now in its thirds season on Netflix, Mighty Little Bheem holds a record-breaking 11 Billion views on YouTube Netflix Jr. alone and has built a fan following around the globe. Super strong with an appetite to match, Mighty Little Bheem is an unsuspecting hero, with a sense of adventure and near miss escapades.

Green Gold announces a family of Mighty Little Bheem products this holiday season inspired by show. From Toys, Puzzles, Activity, Apps, Home Décor, Decals, and Posters, all created after the many, many requests from Mighty Little Bheem fans everywhere.

GBN Licensing, an award-winning toy design and manufacturing company, launched a collection of toys. The products include Bheem Plush, Bheem with a Beat Drum set, Educational Magnetic Puzzle Books Wooden Educational Puzzle Sticks, Wooden Building Block Puzzles. Each product is eco-friendly and designed to be fun, develop motor skills and be educational.

Mighty Little Bheem Puzzle Sticks from GBN

Scott Davis, General Manager, GBN Licensing commented, “We fell in love with Bheem the first time we saw the show. GBN Licensing is a global company and we look for properties that we can take into all of our territories around the world …and Bheem is one of those.”  He continued, “With viewership numbers in the billions on YouTube alone and Netflix streaming the show in 190 territories, we knew we needed to develop the toy line.”

Anvita Prasad, AVP Licensing, Green Gold Animation commented, “We are extremely happy to see that our IP, Mighty Little Bheem based toys are now being launched in the US, via Amazon.com and Walmart.com platforms. Our toy partner, GBN Licensing has put in a lot of effort in launching a great range of products. Looking at the immense popularity of the show and demand for show products based on their favorite characters, I am certain that the Mighty Little Bheem collection will be a hit amongst its fans.”

When asked about other products based on the Mighty Little Bheem series, Prasad continued to express, “Fathead, a leader in the wall décor, poster and sticker industry, has launched an eye-catching range of Mighty Little Bheem decals, wall décor and posters for kid’s room which kids have been requesting for months.”  Fathead has brought Mighty Little Bheem into the bedroom

s and lives of kids.  Bheem and his friends are featured on wall décor, posters, stickers, decals and more.

Bringing Bheem into the day-to-day activities of kids, Green Gold launched two new apps targeted to young fans: Mighty Little Bheem Color and Puzzle app and the Mighty Little Bheem Activities app. As a backdrop, their kingdom, which lies deep in the heart of India, named Dholakpur. It’s a timeless, beautiful place, with a big village and happy citizens and a jungle full of interesting animals. And best of all, on the outskirts of town, there’s a little house that’s home to the mightiest and littlest baby hero you’ll ever meet… Mighty Little Bheem. The apps can be downloaded from the Android and Apple app stores.

Just in time for the holidays, visit Walmart.com and Amazon.com to check out these and other Mighty Little Bheem products.

These powerful Mighty Little Bheem product programs were brokered and managed by Marketing Immersion, an Orange County, California based brand, licensing, retail and business development company, winner of the US News & World Report Digital Agency of the Year for California and Best in Brea, Agency of the Year.

janice hamlin, CEO Marketing Immersion

Janice Varney Hamlin

CEO Marketing Immersion

Janice Varney-Hamlin currently serves as CEO for Marketing Immersion and worked for Fortune 100 companies Mattel, Warner Bros., Viacom Entertainment and Disney. and Executive Vice President for Varney Consulting. Her scope of expertise spans the entertainment, consumer products and retail industries. As a consultant and as an executive, Janice has spearheaded the strategic planning and growth of some of the most well-known companies in the world. These companies’ brands, revenues and profits have been enhanced by her ability to conceive and implement winning marketing, business development and sales strategies. She has received many awards for her accomplishment including Vendor of the Year, Toys R Us., Vendor of the Year from Walmart and Target and Promotion of the Year from the International Licensing Organization of her work on Batman. She served on the Challenge Board at Chapman University and has been an adjunct professor through undergraduate and graduate participation through the School of Entrepreneurship and adjunct Professor at CSUF.

Janice has served Fortune 500 and small startup businesses and non-profits like United Way, Kids at Risk, SPCA, SMILE, Love Lab, Middle School Moguls, Well Told Entertainment, PoundWishes and Momco by providing on-going educational and consulting services to these organizations. One of the programs that she is proudest of is a business targeted program – “Get Your GED” which allowed employees to “Get their GED” while at work; this required a major collaboration with business, community, state political leadership and local educational institutions in the state of Virginia. She served as school board member at Carlisle School, taught Licensing 101 at Disney, worked with the State of Virginia and the SBA to teach weekly classes to small businesses as an integral part of the start up community.

Janice has been honored by being featured on the cover of the Wall Street Journal, and was identified as “One of the movers and shakers of the year in the home furnishings industry” by HFN, featured in Retail Merchandiser, Kid Screen and Licensing International. She has appeared in Time Magazine, USA Today, People, Eye on Business, Good Morning America and NPR. She holds several advertising patents designed to enhance the quality of marketing while creating both media and creative efficiencies for franchising and licensing organizations.

Ms. Varney-Hamlin holds 2 Masters Degrees: an MBA from CSULA, Master’s Certification in Internet Marketing and Analytics from the University of San Francisco.