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What Links Steve Jobs to Licensing Expo 2023?

What Links Steve Jobs to Licensing Expo 2023?

“I was rejected, but I was still in love.  So, I decided to start over.” 

Steve Jobs, Founder, Apple.

You must be wondering, ‘What does Steve Jobs have to do with the Licensing Expo?”  You know how Google and YouTube populate your feed with things you might be interested in? This morning they sent me a an inspiring speech by Steve Jobs addressing a graduating class. His talk included three stories them impacted his life., about connecting the dots.  Obviously, I listen to inspirational speeches, Ted Talks, Mel Robbins … Tony Robbins, etc., otherwise this video would not have been sent my way. The video was posted by Motivational Ark. It is about starting over which is one of the reasons I wanted to share it.  Covid was tough for us at Marketing Immersion and coming out of it was even tougher.  Being a boutique agency and promoting smaller brands has been extremely competitive.  Unless you came out of Covid with large, legacy and evergreen brands; Disney, Nickelodeon, Marvel, DC, it has been difficult to make deals happen.  We had to pivot…find a way to help our client brands and be more creative than the others. We had to pivot. We tapped into our experience and relationships with and as retailers and merchants and have NOW expanded our service to include retail representation.  Launching a new division is like starting over. For those of us, who feel like coming out of Covid is like starting over, I am posting Steve Job’s speech for you as a thank you for visiting us today with the intention of inspiring all who visit us and work with us.

As Marketing Immersion heads to the Licensing Expo this year, we have opted not to have a booth, nor our our traditional cocktail party and breakfasts, where we showcase our newest properties and talents. This year we will be on the floor promoting our newest division, MINDY.  MINDY is a new retail representative service that offers to present brands and licenses to retailers and assist with in-store and online merchandising. We provide services from nuts to bolts, including presentations to buyers, product and account reviews and the day-to-day technology driven account management.  Some of the collections we have taken to retailers include  Lolli (Target), PSD (Walmart), Emerald Jewelry across all levels of retail.  It can be a challenge to get your products into retailers and even tougher to stay there.  

MINDY is here to help.  Contact us for an appointment.  Reach out to me directly, [email protected].  Text me,562-305-9012, if you are at the Licensing Expo in Vegas. We would love to connect face to face while we are all there together.  I am looking forward to seeing everyone again, in person. 

I wish you lots of success at the show.  I hope you find inspiration in Steve’s words. Thank you for your time.

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janice hamlin, CEO Marketing Immersion

Janice Varney Hamlin

CEO Marketing Immersion

Janice Varney-Hamlin currently serves as CEO for Marketing Immersion and worked for Fortune 100 companies Mattel, Warner Bros., Viacom Entertainment and Disney. and Executive Vice President for Varney Consulting. Her scope of expertise spans the entertainment, consumer products and retail industries. As a consultant and as an executive, Janice has spearheaded the strategic planning and growth of some of the most well-known companies in the world. These companies’ brands, revenues and profits have been enhanced by her ability to conceive and implement winning marketing, business development and sales strategies. She has received many awards for her accomplishment including Vendor of the Year, Toys R Us., Vendor of the Year from Walmart and Target and Promotion of the Year from the International Licensing Organization of her work on Batman. She served on the Challenge Board at Chapman University and has been an adjunct professor through undergraduate and graduate participation through the School of Entrepreneurship and adjunct Professor at CSUF.

Janice has served Fortune 500 and small startup businesses and non-profits like United Way, Kids at Risk, SPCA, SMILE, Love Lab, Middle School Moguls, Well Told Entertainment, PoundWishes and Momco by providing on-going educational and consulting services to these organizations. One of the programs that she is proudest of is a business targeted program – “Get Your GED” which allowed employees to “Get their GED” while at work; this required a major collaboration with business, community, state political leadership and local educational institutions in the state of Virginia. She served as school board member at Carlisle School, taught Licensing 101 at Disney, worked with the State of Virginia and the SBA to teach weekly classes to small businesses as an integral part of the start up community.

Janice has been honored by being featured on the cover of the Wall Street Journal, and was identified as “One of the movers and shakers of the year in the home furnishings industry” by HFN, featured in Retail Merchandiser, Kid Screen and Licensing International. She has appeared in Time Magazine, USA Today, People, Eye on Business, Good Morning America and NPR. She holds several advertising patents designed to enhance the quality of marketing while creating both media and creative efficiencies for franchising and licensing organizations.

Ms. Varney-Hamlin holds 2 Masters Degrees: an MBA from CSULA, Master’s Certification in Internet Marketing and Analytics from the University of San Francisco.