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The fashion industry is constantly evolving, driven by shifts in technology, consumer behavior, and global trends. For fashion marketing and merchandising professionals, it is important

Merchandising in retail plays a significant role in shaping customer behavior and driving sales. For beginners, understanding how to optimize store layouts, create eye-catching displays,

The retail landscape is evolving rapidly, and retail merchandising companies are at the center of this transformation. As consumer behavior and preferences change, businesses are

Retail merchandising is a pillar of success in the retail industry. It involves arranging, displaying, and promoting products in-store and online boosts sales and improves

Merchandise marketing is a strong tool for businesses. It helps them increase sales, build their brand, and create loyal customers. Merchandise marketing can help you

Understanding the differences between merchandising vs marketing is crucial for businesses looking to increase sales and enhance customer experience. While both play vital roles in

Retail is more than just stocking shelves with products and hoping customers will buy them. A careful mix of strategy, design, and execution exists. This

Building a strong brand goes beyond having a unique logo or catchy slogan. It’s about how customers perceive your business. For small businesses, every marketing

Branding is more than just a logo or tagline—it reflects the character and values your business shares with its audience. As competition grows across industries,

I love beautiful things. And as anyone who knows me is aware, “I have to have a little bling to make me sing”. It certainly

“I was rejected, but I was still in love. So, I decided to start over.” Steve Jobs, Founder, Apple. You must be wondering, ‘What does

MARKETING IMMERSION REVIEWS Four Weight Loss Programs Here we are again. The beginning of a new year means that most of the human population has

janice hamlin, CEO Marketing Immersion

Janice Varney Hamlin

CEO Marketing Immersion

Janice Varney-Hamlin currently serves as CEO for Marketing Immersion and worked for Fortune 100 companies Mattel, Warner Bros., Viacom Entertainment and Disney. and Executive Vice President for Varney Consulting. Her scope of expertise spans the entertainment, consumer products and retail industries. As a consultant and as an executive, Janice has spearheaded the strategic planning and growth of some of the most well-known companies in the world. These companies’ brands, revenues and profits have been enhanced by her ability to conceive and implement winning marketing, business development and sales strategies. She has received many awards for her accomplishment including Vendor of the Year, Toys R Us., Vendor of the Year from Walmart and Target and Promotion of the Year from the International Licensing Organization of her work on Batman. She served on the Challenge Board at Chapman University and has been an adjunct professor through undergraduate and graduate participation through the School of Entrepreneurship and adjunct Professor at CSUF.

Janice has served Fortune 500 and small startup businesses and non-profits like United Way, Kids at Risk, SPCA, SMILE, Love Lab, Middle School Moguls, Well Told Entertainment, PoundWishes and Momco by providing on-going educational and consulting services to these organizations. One of the programs that she is proudest of is a business targeted program – “Get Your GED” which allowed employees to “Get their GED” while at work; this required a major collaboration with business, community, state political leadership and local educational institutions in the state of Virginia. She served as school board member at Carlisle School, taught Licensing 101 at Disney, worked with the State of Virginia and the SBA to teach weekly classes to small businesses as an integral part of the start up community.

Janice has been honored by being featured on the cover of the Wall Street Journal, and was identified as “One of the movers and shakers of the year in the home furnishings industry” by HFN, featured in Retail Merchandiser, Kid Screen and Licensing International. She has appeared in Time Magazine, USA Today, People, Eye on Business, Good Morning America and NPR. She holds several advertising patents designed to enhance the quality of marketing while creating both media and creative efficiencies for franchising and licensing organizations.

Ms. Varney-Hamlin holds 2 Masters Degrees: an MBA from CSULA, Master’s Certification in Internet Marketing and Analytics from the University of San Francisco.